brace yourself for a great smile

Brace yourself for a great smile

"I feel so much better about myself, I can finally smile without hesitation, and I get compliments everyday. I love my new perfect teeth!" ~ Devon L.
brace yourself for a great smile

Brace yourself for a great smile

"I wore Invisalign braces for a year and now my smile is awesome! Dr. Insoft is super friendly and so is the whole staff." ~ Kimberly W.
brace yourself for a great smile

Brace yourself for a great smile

"My son smiles so much now from ear to ear. Thank u so much for giving my son his beautiful handsome smile." ~ Joann K.
brace yourself for a great smile

Brace yourself for a great smile

"An awesome place!! Very happy with my teeth! Such a wonderful group
of people!" ~ Lauren H.
brace yourself for a great smile

Brace yourself for a great smile

"Insoft and Hurst is hands down the best in the area. From the secretaries to the owners... nothing but respect and professionalism." ~ Jeffrey O.
brace yourself for a great smile

Brace yourself for a great smile

"Insoft and Hurst is hands down the best in the area. From the secretaries to the owners... nothing but respect and professionalism." ~ Jeffrey O.

Welcome to Insoft & Hurst Orthodontics in St. Petersburg and Seminole near Pinellas

Choosing the right orthodontist is an important decision for both you and your child. At Insoft & Hurst Orthodontics, we strive to exceed your expectations and endeavor to provide an exceptional orthodontic experience. From the time you enter our practice to the moment you leave, we want you to feel like family. Dr. Michael Insoft, Dr. Rita Hurst, and our staff strive to give you the beautiful, straight smile you’ve always wanted in a friendly, comfortable, and fun environment.

With two convenient locations in St. Petersburg and Seminole, FL, our expert orthodontists and talented staff make your smile our top priority! With an emphasis on orthodontics for children and adults, Drs. Insoft and Hurst combine experience with continued education to ensure that you receive only the best orthodontic care available.

Upon your first visit to our office, you will work with our orthodontists to create a custom treatment plan unique to meet your orthodontic needs. Choose between our advanced treatment options including traditional metal braces, Damon® Smile self-ligating braces, Damon® Clear™ clear braces, and Invisalign® and Invisalign Teen® clear aligners.

Give us a call and see why our orthodontists are making St. Petersburg and Seminole, FL smile!


Patient Testimonials

Rachel L. - St. Petersburg, FL

"Your staff & fun professionalism make me talk up Insoft & Hurst to everyone I know or is seeking ortho help. No improvement needed, I think you got it covered."
"The women at your front desk are awesome! They always do their best to cover our needs and even accommodate us when we just plain forget about our appts.! Me and My Daughter are both patients, so we frequent your office. A+++ for all the staff!"

Cody C. - St. Petersburg, FL

"We have 3 children, 2 of which had multi-stage care. In my 50 years, I have never been to any kind of a Doctors' office where I always feel so warmly welcomed. It is like having your sister(Dr. Hurst) or your brother(Dr. Insoft) work on your kids. They always keep me informed and never make me feel like I am a bother. My children love them as much as I do. Whether it is Karen making the insurance seamless, Jody welcoming us like the office is there just for us, or Christina, Pamela, Laura or Rebecca for making the whole thing fun for the kids. I am sure I've left names out because, the truth is, everyone has been amazing. It's better than family, it's like your best friend. I would recommend them to anyone"

Rachael C. - Seminole, FL

"I was pleasantly surprised when I went to see Dr. Hurst. Pam and Dr. Hurst answered any questions that I had and I felt very comfortable. I'm getting my braces in two days, although I'm not stoked about the braces themselves I'm happy that their price isn't outrageous so that I can afford them and in a year I can have a perfect smile!"