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Brace Yourself for a Great Smile!


Thank you for taking the time to learn more about orthodontics and your Invisalign Certified orthodontists, Drs. Insoft & Hurst. With two convenient locations in St. Petersburg and Seminole, Florida (FL) our expert orthodontists and talented staff make your smile their top priority! With an emphasis on orthodontics for children and adults, Drs. Insoft & Hurst combine experience with continued education to ensure that you receive only the best orthodontic care available.


Upon your first visit to our office, you will work with our orthodontists to create a custom treatment plan unique to your orthodontic needs. Choose between our advanced treatment options including traditional metal braces, clear braces, Damon® System, Invisalign®, Invisalign Teen™ and In-Ovation. Give us a call and see why our orthodontists are making St. Petersburg and Seminole, FL smile!

Patient Testimonials

Rachel L. - St. Petersburg, FL

"Your staff & fun professionalism make me talk up Insoft & Hurst to everyone I know or is seeking ortho help. No improvement needed, I think you got it covered."
"The women at your front desk are awesome! They always do their best to cover our needs and even accommodate us when we just plain forget about our appts.! Me and My Daughter are both patients, so we frequent your office. A+++ for all the staff!"

Cody C. - St. Petersburg, FL

"We have 3 children, 2 of which had multi-stage care. In my 50 years, I have never been to any kind of a Doctors' office where I always feel so warmly welcomed. It is like having your sister(Dr. Hurst) or your brother(Dr. Insoft) work on your kids. They always keep me informed and never make me feel like I am a bother. My children love them as much as I do. Whether it is Karen making the insurance seamless, Jody welcoming us like the office is there just for us, or Christina, Pamela, Laura or Rebecca for making the whole thing fun for the kids. I am sure I've left names out because, the truth is, everyone has been amazing. It's better than family, it's like your best friend. I would recommend them to anyone"

Rachael C. - Seminole, FL

"I was pleasantly surprised when I went to see Dr. Hurst. Pam and Dr. Hurst answered any questions that I had and I felt very comfortable. I'm getting my braces in two days, although I'm not stoked about the braces themselves I'm happy that their price isn't outrageous so that I can afford them and in a year I can have a perfect smile!"

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