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About Orthodontics

Learn about Orthodontics in Seminole and St. Petersburg, FL

Here at Insoft & Hurst, we believe that the ability to transform smiles and create great self-esteem is the true purpose of orthodontic treatment. It’s so much more than just braces! Drs. Michael Insoft and Rita Hurst and our amazing team spend one-on-one time with our patients, leading to trust and long-lasting friendships. From our three conveniently located offices in Seminole and St. Petersburg, we provide state-of-the-art orthodontic care with attention to detail and perfection second to none!

Smiles are a Team Effort!

All of our clinical and the majority of our clerical team members are certified in both expanded functions and orthodontics. They are well-trained to answer any and all questions our patients may have about their treatment. Drs. Insoft and Hurst are both trained in dentistry and continued in college for their specialty degree in orthodontics. Dr. Hurst also continued to obtain her PhD in biomedical science with a specialty degree in molecular cell biology. This level of excellence in training makes us one of the most capable orthodontic practices in the Seminole and St. Petersburg areas.

Braces are just the beginning!

Throughout the years, technology has changed the way we practice orthodontics. Consistent training along with continuing education for our doctors and staff has taught us that lighter, consistent forces with highly advanced alloys is much more comfortable and effective than the traditional theories of “tightening” and stronger forces placed on the braces. These more technologically advanced ways of “adjusting” the braces have proven to be not only more comfortable for the patient, but also much healthier on the teeth and gums! We are proud to offer our patients Damon® Smile and Damon® Clear™ as self-ligating braces options.

Our office also provides Invisalign® treatment as an Invisalign Elite Top 1% Provider in North America. It’s a designation we’ve earned and continued to uphold since 2014!

Getting Started with Braces

Getting started on a new smile is easier than you may think. During your initial consultation at our Seminole or St. Petersburg office, a certified assistant will take a complimentary panoramic X-ray and digital photographs followed by a full intraoral exam with Dr. Insoft or Dr. Hurst.

Your initial examination visit is scheduled for approximately 45 minutes, which allows us to review every treatment option available. We have models of each type of bracket and appliance, and place your digital photographs and panoramic X-ray on a large-screen monitor to show you exactly what is happening with your teeth. We will answer any questions in detail about your treatment and help you create a financial plan that fits your budget.

Now is a great time to get started on the smile you’ve always wanted! Schedule your complimentary exam with our Seminole and St. Petersburg orthodontists today!

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