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Office Visits

We pride ourselves on valuing your time. Therefore we have structured our appointments to limit the number of trips you need to make to our office.

Your First Visit (duration: 45 minutes)

Your first visit to our office is complimentary and designed to provide you with as much information about your orthodontic and dental needs as possible. During this appointment, our office will take some initial diagnostic records, consisting of digital photos of the face and teeth and a digital panoramic X-ray.

Drs. Insoft and Hurst will address your primary concerns as well as provide you with a general overview of your orthodontic needs. In most cases, the doctor will let you know specifically what, if any, orthodontic treatment is needed, and our treatment coordinator will provide you with the cost associated with the various treatment options discussed.

Please be sure to bring your insurance information so we can maximize your benefit. Drs. Insoft and Hurst believe in providing patients with as much information as possible in order to allow them to make an informed decision about selecting the treatment option that best fits their concerns.

If you would like to schedule a complimentary consultation with Dr. Insoft or Dr. Hurst, please contact our office by phone or click the link to the left for us to contact you.

Your Second Visit (duration: 1 hour)

At the second visit, the remaining diagnostic records will be taken. They consist of a digital cephalometric X-ray and impressions of the teeth to help track the progress of the treatment as the teeth move to their new position. Next, braces will be placed or a scan will be done in order to start your Invisalign or Insignia therapy.

Regular Appointments

Our use of cutting-edge technology allows patients to be seen at a six- to eight-week interval, with an average adjustment appointment length of 15 minutes.

Our regular office hours vary by location. Patients are seen by appointment only. We make every effort to be on time for our patients, and ask that you extend the same courtesy to us.

If you are over 15 minutes late for your scheduled appointment, you will be rescheduled to another day. If you cannot keep an appointment, please notify us immediately. Cancel only if it is an emergency.

Most of our appointments are scheduled eight weeks in advance, so rescheduling before and after school appointments could be difficult.

Payment and Office Policies


The cost of treatment depends on the severity of the patient’s problem. You will be able to discuss fees and payment options before treatment begins. We have payment plans to suit different budgets, including a no-down-payment option.

We also accept assignment from most insurance plans, and will file the necessary papers to the insurance company. We work hard to make orthodontics affordable.


In an effort to keep orthodontic fees down while maintaining the highest level of professional care, we have established this financial policy:

  • If full payment is made at the onset of treatment, we will offer a fee discount. (If you have insurance, we will offer a discount for payment of your portion of the fee that will not be covered by insurance.)
  • To fit your individual needs, financial arrangements can be made to extend your payments over a period of months.
  • For your convenience, we accept payment by all major credit cards.
  • We will make every effort to accommodate patients.


If you have insurance, we will help you to determine the coverage you have available. We ask that you assign your insurance benefit to us. The balance will be arranged for you to pay (see above).

Professional care is provided to you, our patient, and not to an insurance company. Thus, the insurance company is responsible to the patient and the patient is responsible to the doctor. We will help in every way we can in filing your claim and handling insurance questions from our office on your behalf.

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