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“From the secretaries to the owners, nothing but respect and professionalism. I would recommend them to anyone I know.”

- Jeffrey O.

“I have never seen an atmosphere so professional and friendly when you walk through the door.”

- Jeanne

“I want to say 'thanks' to Drs. Insoft & Hurst and staff for helping me with the beautiful smile I can see already.”

- Mary

“My 12-year-old daughter was treated with respect, and the conversation included her as much as it did me.”

- Kristen

Welcome to Insoft & Hurst Orthodontics

Choosing the right orthodontist is a vital decision for both you and your child. At Insoft & Hurst Orthodontics, we strive to exceed your expectations and endeavor to provide an exceptional orthodontic experience. From the time you enter our practice to the moment you leave, we want you to feel like family. Dr. Michael Insoft, Dr. Rita Hurst, and our staff strive to give you the beautiful, straight smile you’ve always wanted in a friendly, comfortable, and fun environment.

With two convenient locations in St. Petersburg and Seminole, our expert orthodontists and talented staff make your smile our top priority! Given their emphasis on orthodontics for children and adults, Drs. Insoft and Hurst combine experience with continued education to ensure that you receive only the best orthodontic care available.

Upon your first visit to our office, you will work with our doctors to create a custom treatment plan unique to meet your orthodontic needs. Choose between our advanced treatment options, including traditional metal braces, Damon® Smile self-ligating braces, Damon® Clear™ clear braces, and Invisalign® and Invisalign Teen® clear aligners.

Give us a call and see why our orthodontists are making St. Petersburg and Seminole, FL smile!

Get started now with a Virtual Consultation! >

Our Mission

High quality care and patient comfort is our highest mission. We pledge to provide the finest personal service and facilities for our patients who will always enjoy a warm, relaxed, and comfortable environment...

Why Choose Our Team?
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